To help you better understand the pricing strategies in manufacturing, we have translated an explanation of the six common reasons why factories might offer extremely low quotations. This information can be useful when evaluating proposals and negotiating with suppliers.
Six Reasons Why Factories Offer Very Low Prices
- Volume-Based Pricing (Economies of Scale): Factories often significantly reduce unit prices for large order quantities. Their low quote might be contingent upon you committing to a high minimum order quantity (MOQ), which allows them to optimize production lines and reduce per-unit costs.
- New Market Entry Strategy: A factory new to your market or a specific product line might offer a very competitive initial price to attract first-time clients, build a portfolio, and establish a market presence, even if it means minimal profit initially.
- Utilizing Excess Capacity: During production lulls or to keep workers and machinery active, factories may offer low prices to fill idle capacity. This helps them cover fixed operational costs rather than leaving resources unused.
- Simplified or Standard Product Design: A low quote may be for a very basic, standard model with minimal customization, using existing molds and common materials. Any design changes, special features, or higher-grade materials will incur additional costs.
- Cost Reduction in Materials or Processes: The price might reflect the use of alternative, lower-cost raw materials, less durable components, or simplified manufacturing processes. It is crucial to request detailed material specifications and samples to verify quality matches your expectations.
- Strategic Bidding (Loss Leader): Occasionally, a factory might submit an intentionally low bid to win a project, especially against competitors. Their strategy could be to secure the order first and then negotiate on future projects, or to cover losses with profits from other product lines or subsequent change orders.
Recommendation: When receiving an unusually low quotation, we advise you to conduct thorough due diligence. Clarify all specifications, request samples, verify quality certifications, and understand all terms and conditions before proceeding. This ensures the low price does not come at the expense of product quality, reliability, or ethical manufacturing standards.
Please feel free to reach out if you would like us to assist in reviewing any quotations or communicating with suppliers regarding these points.